Very few feature documentaries need no introduction, but 'Dogtown and Z-Boys' is one of them. Among the critical and popular acclaim for Stacy's incredible piece a much overlooked fact is that the film was sponsored and funded by skater brand Vans. As such it ranks as both one of the first and, enduringly, one of the most successful examples of Branded Content. His follow-up 'Riding Giants' was the first documentary ever to be honoured with the opening night premiere at Sundance.

When he's not single handedly reshaping the documentary landscape Stacy brings his magic touch to advertising projects, among them the D&AD winning 'Whopper Virgins' campaign for Burger King and most recently an action packed Lucozade campaign through M&C Saatchi.